Siobhan Meaker delves into the Better origin story for a look at how values are the scaffold of a great team. 

Holding a vision and sharing the vision are two different things...

Claire Irving, experienced CEO and co-founder of Better Strategic Consultancy Ltd ponders the links between Cynthia Enrivo and being the best leader possible Watching Cynthia Erivo on Strictly Come Dancing (don’t come at me, I will win) reminded me of the viral holding space interview* she had when promoting Wicked. Holding space is the kind of leadership work that never makes it into job descriptions. It isn’t plotted on a Trello board or Gantt chart and you can’t summarise

Siobhan Meaker, co-founder and director at Better Strategic Consultancy, ponders marketing in the age of AI now and into the future. ‘What advice would you give to people entering marketing today?’ As the mic made its way to back to me along the panel, I couldn’t resist saying, “Retrain in plumbing.” But before you swap your mailchimp for a monkey wrench I didn’t leave it there. While the tools and channels of marketing keep changing at dizzying speed, I believe the skills t