Claire Irving, experienced CEO and co-founder of Better Strategic Consultancy Ltd ponders the links between Cynthia Enrivo and being the best leader possible Watching Cynthia Erivo on Strictly Come Dancing (don’t come at me, I will win) reminded me of the viral holding space interview* she had when promoting Wicked. Holding space is the kind of leadership work that never makes it into job descriptions. It isn’t plotted on a Trello board or Gantt chart and you can’t summarise

Siobhan Meaker, co-founder and director at Better Strategic Consultancy, ponders marketing in the age of AI now and into the future. ‘What advice would you give to people entering marketing today?’ As the mic made its way to back to me along the panel, I couldn’t resist saying, “Retrain in plumbing.” But before you swap your mailchimp for a monkey wrench I didn’t leave it there. While the tools and channels of marketing keep changing at dizzying speed, I believe the skills t

Siobhan Meaker, Director and Co-Founder of Better Strategic Consultancy, considers how leaders can shape managing up to feel like a partnership and not a mismatch.

At Better Strategic Consultancy, we do more than just script fundraising campaigns - we build capacity within your team through joyful, collaborative creative sessions. Our hands-on approach helps charities design impactful appeals that connect deeply with donors and leave teams confident, skilled, and ready to lead the next one. It’s not just about results - it’s about transformation, co-creation, and stories that truly resonate.

Charity strategist and co-founder of Better Strategic Consultancy Ltd, Siobhan Meaker, explores the erosive damage of mission creep and how to pivot purposefully.

Charity leadership expert and co-founder of Better Strategic Consultancy Ltd, Claire Irving, explores the different kinds of power at play and how noticing how you lead can create flourishing cultures.

Claire Irving of Better Strategic Consultancy highlights how charity CEOs might navigate a path through challenge and change

Siobhan Meaker from Better Strategic Consultancy considers the conditions that enable a creative breakthrough for your charity or business

Siobhan Meaker from Better Strategic Consultancy Ltd considers the literal power of flipping things around to unlock new solutions.

Siobhan Meaker from Better Strategic Consultancy shares how focusing on what's good is the basis for even better things for business

In this blog, Claire Irving of Better Strategic Consultancy explores how it can be lonely in CEO positions and suggests ways to thrive

Siobhan Meaker from Better Strategic Consultancy Ltd considers how important values are to rich and rewarding work.

When you feel tense and stressed, it’s very hard to be at your best. A well-timed laugh can pop that balloon and help reset things.

Claire Irving, from Better Strategic Consultancy considers what it takes to develop authentic leadership skills in charity and business

Siobhan Meaker from Better Strategic Consultancy considers the vital role of honest, authentic internal communications to business success

Siobhan Meaker of Better Strategic Consultancy ponders why an away day may prompt heartsink rather than generate breakthroughs for teams

Claire Irving of Better Strategic Consultancy reflects on authenticity as the key to brilliant leadership in charities and businesses.

Claire Irving reflects on what happens for charity and business leaders after a crisis has passed

Siobhan Meaker from Better Strategic Consultancy considers when is the right time to prepare your communications for a crisis.

Siobhan Meaker from Better Strategic Consultancy reflects on her time as a personal trainer and how being open to creativity brings results.