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Should I retrain in plumbing? Some joyful truths about responsible marketing
Siobhan Meaker, co-founder and director at Better Strategic Consultancy, ponders marketing in the age of AI now and into the future. ‘What advice would you give to people entering marketing today?’ As the mic made its way to back to me along the panel, I couldn’t resist saying, “Retrain in plumbing.” But before you swap your mailchimp for a monkey wrench I didn’t leave it there. While the tools and channels of marketing keep changing at dizzying speed, I believe the skills t

Siobhan Meaker
Oct 135 min read


Going beyond the campaign
At Better Strategic Consultancy, we do more than just script fundraising campaigns - we build capacity within your team through joyful, collaborative creative sessions. Our hands-on approach helps charities design impactful appeals that connect deeply with donors and leave teams confident, skilled, and ready to lead the next one. It’s not just about results - it’s about transformation, co-creation, and stories that truly resonate.

Siobhan Meaker
Jul 162 min read


Playing it safe for exceptional ideas
Siobhan Meaker from Better Strategic Consultancy considers the conditions that enable a creative breakthrough for your charity or business

Siobhan Meaker
Nov 29, 20242 min read


The power of going in reverse
Siobhan Meaker from Better Strategic Consultancy Ltd considers the literal power of flipping things around to unlock new solutions.

Siobhan Meaker
Oct 31, 20242 min read


Want more good stuff? Focus on what’s good.
Siobhan Meaker from Better Strategic Consultancy shares how focusing on what's good is the basis for even better things for business

Siobhan Meaker
Sep 26, 20242 min read


Bring the Joy to unlock creativity at work
When you feel tense and stressed, it’s very hard to be at your best. A well-timed laugh can pop that balloon and help reset things.

Siobhan Meaker
Jul 9, 20242 min read


Three ways to gain confidence as an authentic leader
Claire Irving, from Better Strategic Consultancy considers what it takes to develop authentic leadership skills in charity and business

Claire Irving
Jun 25, 20242 min read


Away day blues
Siobhan Meaker of Better Strategic Consultancy ponders why an away day may prompt heartsink rather than generate breakthroughs for teams

Siobhan Meaker
May 20, 20242 min read


Lunging and the art of creative problem solving
Siobhan Meaker from Better Strategic Consultancy reflects on her time as a personal trainer and how being open to creativity brings results.

Siobhan Meaker
Apr 28, 20242 min read
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