Siobhan Meaker, co-founder and director at Better Strategic Consultancy, ponders marketing in the age of AI now and into the future. ‘What advice would you give to people entering marketing today?’ As the mic made its way to back to me along the panel, I couldn’t resist saying, “Retrain in plumbing.” But before you swap your mailchimp for a monkey wrench I didn’t leave it there. While the tools and channels of marketing keep changing at dizzying speed, I believe the skills t

Charity strategist and co-founder of Better Strategic Consultancy Ltd, Siobhan Meaker, explores the erosive damage of mission creep and how to pivot purposefully.

Claire Irving of Better Strategic Consultancy highlights how charity CEOs might navigate a path through challenge and change

Siobhan Meaker from Better Strategic Consultancy considers the conditions that enable a creative breakthrough for your charity or business

Siobhan Meaker from Better Strategic Consultancy Ltd considers the literal power of flipping things around to unlock new solutions.

Siobhan Meaker from Better Strategic Consultancy shares how focusing on what's good is the basis for even better things for business

When you feel tense and stressed, it’s very hard to be at your best. A well-timed laugh can pop that balloon and help reset things.