Going beyond the campaign

Glorious robin on a fence - almost as joyful as working with Better (photo credit Siobhan Meaker)

There are some truly brilliant fundraising creative agencies out there. Ideas presented on slick storyboards, jazzy timelines and office access to exceptional coffee machines. At Better, we’re a little different, although we do welcome barista coffee on tap #StretchGoals 

We’re not here to sweep in, script the thing, and vanish off in a puff of glittery confetti. I mean we can do that, and we can do that jazzy, but the real magic happens when we get to work with you and not just for you - leaving your team stronger, more confident, and buzzing for the next one. 

We recently supported a charity through two cycles of fundraising appeals. We helped shape the creative approach through joyful and honest ideation sessions. We helped shift how they looked at campaigns - the need for their work, the heart of the stories they could tell that would build relationships with donors. We worked on the angles and questions with the team so the interviews flowed like honest conversations, capturing stories that deserved to be heard and not just written up.   

It worked. Not just in outcomes, but in what came next. 

That same team member - the one we collaborated closest with - has since gone on to write their next appeal. And they’ve nailed it! 

This is the win we care about: building true capacity, passing on skills and helping people grow so that they do things…well, better. You’re not paying for our time. You’re paying for transformation. 

Because it’s never just the campaign. It’s about how the team felt doing it, the skills they uncover and hone and that pride that lingers as the stories connect. 

And it wasn’t just the internal team who felt the difference. The families we interviewed said they’d enjoyed the process and that they’d felt heard, seen, held with care. That the appeals captured their intention, their words, their world.  

At Better, this is the kind of work we love. It’s not transactional but transformational; full of joy, curiosity, and true co-creation. 

If you’re starting to think about your autumn or winter appeal and want something with heart, strategy, and some real long-term oomph we’ve got space for a few more brilliant projects. 

So if you want your next appeal to feel bold, joyful and built to last - drop us a line. Let’s do something Better.