Siobhan Meaker, co-founder and director at Better Strategic Consultancy, ponders marketing in the age of AI now and into the future. ‘What advice would you give to people entering marketing today?’ As the mic made its way to back to me along the panel, I couldn’t resist saying, “Retrain in plumbing.” But before you swap your mailchimp for a monkey wrench I didn’t leave it there. While the tools and channels of marketing keep changing at dizzying speed, I believe the skills t

Siobhan Meaker of Better Strategic Consultancy ponders why an away day may prompt heartsink rather than generate breakthroughs for teams

Siobhan Meaker from Better Strategic Consultancy reflects on her time as a personal trainer and how being open to creativity brings results.