Siobhan Meaker, co-founder and director at Better Strategic Consultancy, ponders marketing in the age of AI now and into the future. ‘What advice would you give to people entering marketing today?’ As the mic made its way to back to me along the panel, I couldn’t resist saying, “Retrain in plumbing.” But before you swap your mailchimp for a monkey wrench I didn’t leave it there. While the tools and channels of marketing keep changing at dizzying speed, I believe the skills t

Siobhan Meaker, Director and Co-Founder of Better Strategic Consultancy, considers how leaders can shape managing up to feel like a partnership and not a mismatch.

Claire Irving of Better Strategic Consultancy highlights how charity CEOs might navigate a path through challenge and change

Siobhan Meaker from Better Strategic Consultancy Ltd considers how important values are to rich and rewarding work.